Designer update: Natasha storey



Floral prints, leather and studs rocked the catwalk when Natasha Storey showed off her Gradation collection. 'Grandma's Rock Army' was a instant hit with all viewers showing off innovative textile usage and a creative but perfectly comprised concept. So heres are interview with the designer behind the collection.

Tell Keep The Wolf a little about yourself.
"Dressing up" and style have always been something I love! I remember always wanting to be the one with the newest and coolest fashion statements and I suppose thats how I feel now except I can design and make it myself and thats quite exciting.

Tell us about your collection 'home is where the heart is'

This project was one I was allowed to spend alot of time on so I took the time to draw and observe the area around my home and think back to the hobbies and things I liked to do as a child. This research developed into delicate prints, children's wear silhouettes and crafty textile ideas such as patchwork and cross stitch.

Talk us through the process you went through to get your final collection

I had the initial idea at a KISS concert at Wembley in 2010. I had never really given them a thought until my Dad gave me and my brother some tickets and told me it will be a new experience and to get my face paint on. It was just such an amazing show and from then on I couldnt stop listening and watching them on youtube.
I have always loved Granny style, one of my tutors even told me that she wanted to burn my collection of cardigans and not not even her mum would wear them.
Combining the two was the most fun for me, the idea's I had where really crazy at first, I had granny dresses with Paul Stanley style bare chests on the front. I loved combining the right fabrics and textile ideas too. The whole process was only 3 months.

Where can ‘keep the wolf’ readers buy your clothes?
I am open to offers, I am contactable via my website (www.natashastorey.carbonmade.com). I also do freelance work so I would be happy to try and create a one off piece for anyone. I have had alot of interest in the studded Granny trolley!

Where would you like to be selling your future collections ?
I am currently looking into "setting up shop", I think for the moment I will be taking a bit of time and doing some research and I hope in the near future will be selling to fun people who want to embrace a bit of granny rock!

What does the future hold for Natasha Storey ?
For now, a well deserved holiday, in a few weeks some business plans and hopefully job offers. Im not one for waiting around so where the opportunities are, thats hopefully where I will be.


Natasha's textile and print designs are a great interest to us at Keep The Wolf and
surely will continue to fascinate many more whilst bringing Natasha much success in the near future.